WeWork started the concept but it has only grown and expanded from there. The co-working or flex space model which began in NYC is fast becoming the new Uber of commercial office space. With large corporations abandoning the traditional work model for more flex space, it is changing how landlords attract and retain tenants.

Recently, landlords are discovering that they can use their building’s flex space as an amenity to attract tenants. Flex space isn’t just a coworking hub: it is bookable meeting space, conference rooms, event space, and multimedia rooms. Tenants are also demanding more from flex space operators. Here are 5 reasons why landlords should view flexible space as an amenity for their tenants.

#1: Great Way to Increase Foot Traffic

WeWork bought the Lord & Taylor site on 5^th Avenue in NYC recently. The goal is to target retailers and combine the two in order to increase foot traffic to both. Other co-working firms are catching the wave and looking to broaden their tenant mix from simple office space to office plus. The ICSC (International Council of Shopping Centers) reports that co-working spaces will increase from 600 locations in 2010 to over 26K by 2020.

#2: Best Option for the Growing Independent Workforce

An NPR/Marist Poll reported at the beginning of this year that currently, 20% of the workforce is made up of contract workers. That number is expected to increase to 50% of the workforce over the next 10 years. Flexible space is the ideal solution for independent workers who may need workspace on a short term or temporary basis.

#3: Perfect Way to Use Up Unused Space

Most businesses aren’t looking to expand their office footprints, but flex space operators are, thereby keeping large office space in high demand. Flex space operators are targeting large shopping centers and corporate offices with a thousand or more employees to fill their empty office spaces with a diverse new mix of tenants. Large office parks and skyrises with plenty of vacant office space can mix in dozens of different businesses that can provide great amenities to the building’s tenants.

#4: Excellent Way to Provide Tenants More Flexibility

In the convenience economy, flexibility is the word. Office tenants have turned office spaces into a “pay-as-you-go” service. This flexibility allows entrepreneurs and startups to get their businesses off the ground without huge upfront investments and it allows landlords to keep the space occupied constantly

Companies with their own office spaces are starting a new trend turning flex space into off-site meeting space. Breather, a similar model to WeWork except they provide very short term office spaces that rent on average for a day or two, provide flex space to companies to hold off-site conferences, meetings, and brainstorming sessions.

#5: Brilliant Way to Foster and Increase Collaboration

 Along with the changes in workspace models is the change in work styles. Everything from office design to amenities is made to increase and foster collaboration among co-workers and among other tenants. According to one global study, over 60% of co-working tenants report an increase in focus and quality, while more than 90% reported that flexible workspace has aided business growth.

You’re not just seeing things – rental transportation is becoming ever more of a popular thing by the day, particularly in larger metropolitan areas. Just as much as they are getting big, they’re also becoming controversial, with some cities fighting back with claims that these scooters clutter the community and are not tightly regulated enough. They’re everywhere, officials say. They’re convenient, claim the companies, in places where parking is a bear and even public transport can be challenging.

So where to from here? How will the advent of rental transportation impact our cities going forward?

SAN FRANCISCO, CA – APRIL 22, 2018: Bird, transportation start up, electric scouter parked on sidewalk

Venture Capital on Wheels

Last month, scooter startup Bird roped in some cash to the tune of $300 million. That didn’t just fall like a winged creature from the sky, by the way. It was provided as venture funding in a round led by Sequoia Capital. Sequoia’s Roelof Botha joined Bird’s board of directors as part of the transaction, which represents Bird’s second round of funding over the last few months. As a result, its $1 billion in May skyrocketed to a $2 billion valuation by the end of June. Compare that to a $300 million valuation in Mardch, and you might be getting a good idea of how hot the scooter business is these days.

Investors in this newest round include Accel, B Capital, CRV, and Sound Ventures, along with previous investors Craft Ventures, Index Ventures, and Valor. That basically represents everyone else who isn’t funding Bird’s competitor Lime, according to TechCrunch.

Scooter mania is afoot in Silicon Valley and the hearts investors in general — including Paige Craig, who has joined Bird as its vice president of business, Fortune reports. “These sorts of revolving-door fundraising processes are not entirely uncommon, especially for very hot areas of investment, though the scooter scene has exploded considerably faster than most,” the publication writes. “Bird’s round comes amid reports of a mega-round for Lime … with the company reportedly raising another $250 million … and (another competitor) Skip also raising $25 million.”

Great for the economy and the environment, yes? Possibly, but there is a flip side.

Nails in the Tires

These companies may find a less cooperative environment when it comes to civic leaders than it does within the venture-capital community. TechCrunch writes: “In San Francisco, though just a small slice of the United States metropolitan area population, the company is facing significant pushback from the local government, and scooters for the time being have been kicked off the sidewalks.”

There are a few reasons for that: first off, there have been quibbles as to how well regulated these scooters are within cities themselves, in addition to who exactly is responsible for storing and maintaining them so that they don’t pose a nuisance or even a threat to safety if abandoned in inconvenient or inappropriate areas.

However, with scooters poised to hit other cities and even Canada in the coming months, this debate is far from over … and it’s anyone’s guess who will emerge the victor.

Hotels like to posit themselves as one’s home away from home, but lately this has been given a new twist. With the continued rise of home-sharing services such as Airbnb, hotels have decided to get into the arena by creating their own space in the private high-end home rental market.

“Now they see it’s the same travelers just choosing different accommodations based on the occasion or situation,” Boston University assistant professor of hospitality marketing Makarand Mody told The New York Times, adding that guests who choose a hotel for a business trip may opt for a different flavor of property such as an apartment in a unique neighborhood when it comes to personal vacations.

Moreover, Mody said, hotels are starting to see private home rental as a means of nailing down total customer travel spending. “If I’m a Marriott customer, Marriott wants me to be able to find all my lodging needs on their website, whether it’s a business trip or family reunion,” he said, adding that hotel firms are best served by being willing to provide emergent types of accommodation if that’s what customers seem to want.

Onefinestay, founded in London in 2010 and purchased by AccorHotels six years later, rents upscale accommodations such as private homes and apartments. Additionally, AccorHotels has bought Squarebreak, which provides rentals across a wide spectrum, and Travelkeys, a manager of vacation properties. With professional check-in services, around-the-clock support, and hospitality-grade cleaning and amenities, Onefinestay chief executive Javier Cedillo-Espin told The New York Times, private home rental acts as a complement to hotel services.

Major hotel chains Hyatt Hotels Corporation and Marriott International are also getting into the game, with the former taking a minority investment stake in home rental company Oasis to – as Hyatt head of transactions James Francque told the Times, “serve high-end travelers across more dimensions of their lives”. Meanwhile, Marriott is currently experimenting in London with HostMaker, a home manager. The experiment, which runs six months, groups homes with the Tribute Portfolio Hotels collection, with the homes known as the Tribute Portfolio Homes. They offer personal check0in, high safety and security standards, and industry-grade cleaning and on-call services.

One potential customer for such services is Cornell University professor Cathy Enz, who told the Times that she felt duped by an Airbnb that she booked this summer.

“The description didn’t offer a clue that there might be other people staying in the apartment,” she said. However, there were several other guests that were staying there, unbeknownst to her.

And this may be how the game-changer enters the picture – hotels start to really professionalize the trend that places like Airbnb and VRBO have begun on a more amateur level and bringing home stays up to a more industry-grade level. However, as with all other things, time will tell as to what will happen.