Property Management: Strategies for Success and Growth

Beyond Maintenance: How Strategic Property Management Drives Asset Value and Innovation

Modern city high-rise, CBD

The role of property managers has transformed dramatically in the last decade. No longer confined to maintenance and tenant complaints, today’s property managers are strategic leaders driving asset value, tenant satisfaction, and operational efficiency. This evolution is driven by advancements in technology, the growing importance of sustainability, and a heightened focus on tenant experience.

As the commercial real estate (CRE) industry faces challenges like rising operational costs and fluctuating vacancy rates, effective property management offers a solution. According to Deloitte, property managers who adopt a forward-thinking approach increase asset value by up to 15%, making strategic property management an essential tool for staying competitive​​.

1. Prioritize Tenant Retention

Tenant retention is vital for profitability. The costs of replacing tenants, ranging from lost rental income to marketing and buildout expenses, can be staggering. According to the National Apartment Association, turnover costs for multifamily properties average $4,000 per unit​.

Figure 1: Handshake solidifying a property management agreement

Alt text: Handshake solidifying a property management agreement

Strategies for Tenant Retention:

  • Proactive Communication: Modern tenants expect timely updates and responsive management. Using tenant engagement platforms, such as mobile apps for surveys and notifications, ensures issues are resolved quickly.
  • Community Building: Post-pandemic trends highlight the importance of community. Offering shared spaces like rooftop lounges or hosting networking events creates a sense of belonging and increases tenant satisfaction.
  • Personalized Amenities: In 2024, top-performing properties offer amenities like package delivery hubs, EV charging stations, and pet-friendly environments tailored to tenant demographics.

Example:

Camden Property Trust, a leader in multifamily housing, reported a 6% increase in tenant retention rates after implementing pet-friendly policies and app-based concierge services. These innovations lowered turnover costs and improved operational efficiency.

2. Embrace Building Innovation

Smart building technologies are revolutionizing real estate, with the global smart building market projected to exceed $127 billion by 2025. Forward-thinking property managers are using these tools to reduce costs, streamline operations, and attract tech-savvy tenants.

Examples of Building Innovation:

  • Smart Building Systems: Automated HVAC systems, occupancy sensors, and AI-powered energy optimization tools can reduce energy costs by 15-20%.
  • Predictive Maintenance: IoT-enabled devices can identify potential system failures before they occur, minimizing downtime and repair expenses.
  • Sustainable Features: Properties with solar panels, green roofs, and water-saving fixtures are not only environmentally friendly but also benefit from tax incentives and appeal to eco-conscious tenants.

Example:

In Chicago, The National, a historic commercial property, underwent a smart tech retrofit that included IoT energy meters and smart lighting. These upgrades reduced energy consumption by 30% annually, saving the owners over $500,000 while boosting tenant satisfaction.

3. Leverage Data and Technology for Efficiency

Relying on manual processes is no longer feasible. Today’s property managers use advanced software platforms to analyze key metrics, improve decision-making, and maximize property performance.

How to Use Data Effectively:

  • Tenant Insights: Platforms like Entrata and Yardi analyze tenant behavior, providing actionable insights to optimize amenities and services.
  • Operational Performance: Monitor KPIs such as energy usage, vacancy rates, and repair costs in real time using property management dashboards.
  • Marketing ROI: Pinpoint the most effective advertising channels, from social media to search engine campaigns, to attract high-quality tenants.

Example:

Hilton Worldwide uses data-driven tools like its Connected Room platform to monitor energy usage and guest preferences, optimizing operational performance and reducing costs. Advanced analytics forecast demand, adjust staffing, and refine marketing campaigns for better targeting and retention. These strategies demonstrate how leveraging technology improves efficiency and enhances customer satisfaction in property management contexts​​.

4. Go Beyond Maintenance

Proactive and preventative maintenance is essential to maintaining asset value and reducing tenant complaints. The key is transitioning from reactive fixes to systems that predict and prevent issues.

Tips for Proactive Maintenance:

  • Routine Inspections: Establish a quarterly inspection schedule to catch issues like leaks or HVAC inefficiencies early.
  • Digital Maintenance Portals: Implement tenant-friendly apps for reporting issues and tracking resolution times.
  • Vendor Management: Build long-term relationships with contractors to secure favorable rates and quick responses.

Example:

The AvalonBay Communities implemented a predictive maintenance system across its portfolio. As a result, they saw a 25% reduction in emergency repair costs and a 15% boost in tenant satisfaction scores.

5. Foster Collaboration Across Teams

Seamless collaboration among property management, leasing, and maintenance teams is vital for operational efficiency. Modern tools help align goals and streamline communication.

How to Promote Collaboration:

  • Shared Platforms: Use integrated software like AppFolio or Buildium to provide real-time updates on leasing, maintenance, and tenant interactions.
  • Team Meetings: Monthly strategy sessions allow for goal-setting and problem-solving across departments.
  • Cross-Training: Teach employees about multiple functions to enhance teamwork and ensure continuity during absences.

Example:

Equity Residential credits its success to a centralized collaboration platform that integrates leasing, accounting, and maintenance. This system has reduced response times by 30% and improved tenant retention rates.

 Why Strategic Property Management Matters in 2024

Property managers have become more than caretakers, they are innovators, strategists, and relationship builders. By prioritizing tenant retention, leveraging data, and adopting smart technologies, property managers can unlock greater operational efficiency and financial returns.

The Benefits of Strategic Management:

  • Higher NOI: Increased efficiency translates directly to improved financial performance.
  • Improved Retention: Personalized and proactive management keeps tenants longer.
  • Asset Appreciation: Smart technologies and sustainable upgrades enhance property values.

Incorporating these strategies not only future proofs one’s assets but also positions one as a leader in the competitive real estate market.

Conclusion

The future of property management lies in innovation, data-driven insights, and a tenant-first approach. Whether it’s through implementing smart building technologies, fostering tenant loyalty, or leveraging analytics, these strategies can transform how properties are managed.

As a property manager, asset manager, or building operator, taking these steps can set one apart in the competitive real estate market, ensuring that one’s property succeeds both operationally and financially.

 

 

Are Sovereign Wealth Funds Shifting Capital out of CRE?

Office skyscraper Reflection in the sunlight, Canary Wharf, London

Are Sovereign Wealth Funds Shifting Capital out of CRE?

For over a decade sovereign wealth funds (SWFs), like Norway’s Government Pension Fund Global (GPFG) and the Abu Dhabi Investment Authority (ADIA), have been among the biggest investors in the commercial real estate (CRE) market — striking deals that have shaped sectors from office and retail to hospitality and industrial.

According to a recent Bisnow article, however, 2024 might see these government-owned investment giants hit the brakes, as high interest rates continue to add to challenges in the dealmaking landscape.

Returns and allocations dropping

Bisnow quotes data from real estate capital advisory Hodes Weill, stating that SWFs are expected to cut allocations to real estate from 7.5% to 7.2% this year. For many the driving force behind those cuts is the combination of higher interest rates and lower returns.

Some of the largest entities, including Norway’s GPFG and Canada’s Public Sector Pension Investment Board (PSP Investments) saw double-digit negative returns in 2023. Others like Oxford, the real estate arm of the Ontario Municipal Employees Retirement System (OMERS), have cut allocations in addition to divesting around USD3.5 billion in industrial assets as well as “a number of large office buildings” since 2022.

Contrasting figures

But while the above might suggest a strong downward trajectory, it’s worth noting that different sources provide varying appraisals of the situation.

Quoting data from research firm Global SWF, Bisnow notes that “The amount [SWFs] spent on real estate fell 40% in 2023 to $32B,” adding however that: “The 26% of the funds’ overall spending made up by real estate is higher than the 20% figure the previous year.”

A closer look at Global SWF’s 2024 Annual Report shows that a large chunk of the amount invested in 2022 fell within the residential sector. 2023’s allocation to residential was much lower (dropping the overall figure), but the amounts spent on commercial sectors overall remains largely similar between years.

Meanwhile, research by the International Forum of Sovereign Wealth Funds (IFSWF) shows a slow but steady uptick in CRE investment since 2019. IFSWF states: “In 2023, sovereign wealth funds invested $14.8 billion in 39 real estate deals. These totals represent a significant increase from the $10.9 billion invested in 2022, marking the highest total value since 2017.”

Worth noting is that IFSWF’s total at USD14.8 billion is a lot lower than the numbers provided by Global SWF, likely due to differing criteria around which funds are included in each report.

Shifting sectors

As we’ve seen in CRE markets elsewhere, a key change shown in IFSWF’s data lies in levels of investment into specific subsectors. Data centers and logistics facilities continued to dominate SWF investment growth last year while co-working and mixed-use spaces saw drop-offs.

Other sectors, like hospitality, have held steady, largely driven by key investments from the Qatar Investment Authority (QIA) and Saudi Arabia’s Public Investment Fund’s (PIF) ongoing investment into the NEOM mega-project.

Ongoing interest in “tangible assets”

Taken together, the data from these sources seems to indicate continued interest from SWF’s in the opportunities presented by solid CRE investments. While the nature of those opportunities might change from year-to-year, the long-term fundamentals of the commercial property market are still attracting the attention of these mega-investors in 2024.

IFSWF sums up: “The resurgence of real estate and infrastructure investments, which comprised 40% of all sovereign wealth funds’ direct investments in 2023, underscores their growing appetite for tangible assets amid market uncertainties and inflationary pressures.”

SOCIAL: Brokers: How have large investment deals shaped the market in your area over the past year? And what impact has this had on overall dealmaking volume?

News Bite Self-Storage Hotspots

 

NAI Partners

News Bite Self-Storage Hotspots

Self-Storage Market Declines but “Hot Spots” Still Show Resilience

After peaking in 2022, rent values in the self-storage sector have continued to post sharp declines in recent years. And though that trend has been decelerating, that news isn’t likely to put a smile on the face of storage facility owners who have been watching their rental rates drop.

The good news is that there are still signs of resilience in the self-storage market. Especially, for properties in Western, Midwestern, and New England metros.

Tertiary markets taking the lead

According to a recent RentCafe report, a combination of low inventory and high demand are driving values, with smaller metros like Springfield (MA) and Boulder (CO) leading the pack. RentCafe notes: “Seven of the top 10 underserved cities for self-storage are tertiary markets,” adding, “With recent shifts in migration patterns and growth spiking in smaller markets, demand for extra space is also flourishing in new places.”

Other metros showing a strong uptick in self-storage demand include Providence (RI), Phoenix (AZ), and Honolulu (HI).

Downsizing and decluttering

Among the key trends driving demand is the shift towards working from home. As renters use more space in their homes for work, many are feeling the need to declutter, and self-storage poses a convenient solution. Others are using self-storage facilities to free up space when moving to smaller apartments.

RentCafe adds that many small businesses, capitalizing on the boom in eCommerce, are finding self-storage a more affordable and flexible option than traditional warehousing.

Los Angeles leads larger metros

Among larger metros, the report shows Los Angeles leading demand. The combination of a sizeable student population, small apartment sizes, and a lack of existing storage space are all factors positioning LA as a city “showing major potential for self-storage growth.”

There are also signs of growth in Seattle, and we’re still seeing pockets of self-storage demand across metros like New York.

Looking ahead

Though these trends show that there is still plenty of life in the self-storage sector, it’s worth noting that the market is still facing tight conditions. Quoted in the report, Yardi Matrix’s Manager of Business Intelligence, Doug Ressler, notes that occupancy rates are still down 2-3% year-over-year, while income from storage operations has declined 4-5%.

Ressler adds, however, that rental rates are still 8.7% higher than pre-pandemic and that “the self-storage industry exhibits a stance of cautious optimism.”

SOCIAL: What trends are shaping the storage market in your area? And how has demand for storage space changed over the last year?

Exploring Emerging Opportunities in Commercial Real Estate (CRE)

 

Exploring Emerging Opportunities in Commercial Real Estate (CRE)

Commercial Real Estate (CRE) is a dynamic industry, constantly evolving to meet the changing needs of businesses, investors, and communities. While traditional sectors like office, retail, and industrial properties continue to play a significant role, emerging trends and disruptive technologies are reshaping the landscape of CRE.

What Are the Emerging Opportunities?

Flex Spaces and Coworking:

The rise of remote work and the gig economy has fueled demand for flexible office solutions. The Flex Office Market has seen consistent growth, with an estimated global value of over $26 billion in 2023. This growth is driven by businesses of all sizes seeking flexibility to scale up or down without being tied to long-term leases. Coworking spaces offer collaborative environments that encourage innovation and community-building. To capitalize on this trend, CRE stakeholders can invest in adaptive reuse projects, retrofitting existing buildings, or developing purpose-built flex spaces tailored to the needs of modern tenants.

Healthcare Real Estate:

Healthcare real estate remains a stable and lucrative segment in the CRE industry, with an estimated $1.2 trillion in total assets in 2023. The demand for specialized medical facilities, outpatient clinics, and senior living communities is expected to grow as the population ages and healthcare delivery models evolve. Healthcare real estate provides stable long-term returns and low vacancy rates, making it attractive to institutional investors and private equity firms. With the rise of telemedicine and digital health, tech-enabled healthcare facilities are gaining prominence, focusing on patient experience, convenience, and accessibility.

Data Centers and Infrastructure:

In a rapidly digitizing world, the demand for data storage and cloud computing continues to surge, with the global data center market estimated at $230 billion in 2023. Data centers are critical for businesses to store, process, and analyze vast amounts of data in real-time. As technologies like AI, IoT, and edge computing evolve, the need for scalable, secure, and energy-efficient data centers will grow. CRE investors can capitalize on this trend by investing in data center REITs, colocation facilities, or greenfield development projects in strategic locations with access to fiber optic networks and renewable energy sources.

NAI Dominion, with offices in Richmond and Chesapeake, Virginia, is situated just south of the Northern Virginia area where it is estimated each day 70% of the world’s internet traffic flows through Virginia data centers.

Logistics and Last-Mile Delivery:

The e-commerce boom has transformed the logistics and supply chain landscape, with the global e-commerce market expected to reach $6.3 trillion by 2024. This growth has driven demand for strategically located distribution centers, fulfillment warehouses, and last-mile delivery hubs. CRE investors can leverage this trend by investing in industrial properties near major transportation hubs and urban centers. Automation technologies and sustainability practices can further optimize logistics networks and drive value in this evolving sector.

In 2024, NAI Dominion finished a build to suit 25,000 square foot flex building specifically modified for a last-mile delivery hub in Norfolk, Virginia.

Sustainable and Green Buildings:

Environmental sustainability is an increasingly key factor in CRE. The global green building market is expected to reach $187 billion by 2026. Green buildings reduce operating costs and improve occupant health and productivity, enhancing asset value and marketability. CRE investors can focus on incorporating sustainable design principles, renewable energy systems, and smart building technologies into their projects. The appeal of LEED-certified office towers, net-zero energy developments, and eco-friendly retail spaces is growing, providing ample opportunities for innovation and value creation.

Mixed-Use Developments:

Urbanization and changing consumer preferences drive demand for mixed-use developments, where residential, commercial, retail, and entertainment components blend into vibrant, walkable communities. These developments, estimated at over $10 trillion in assets globally, offer a diverse range of amenities and services that cater to the needs of residents, workers, and visitors alike. Mixed-use projects can create synergies, foster social connectivity, and stimulate economic growth, making them a key focus for CRE stakeholders.

Conclusion

The CRE industry is ripe with emerging opportunities across a diverse range of sectors and asset classes. From flex spaces and healthcare real estate to data centers and sustainable buildings, CRE professionals and investors have the opportunity to capitalize on evolving trends, disruptive technologies, and shifting consumer preferences. By staying agile, adaptive, and forward-thinking, CRE stakeholders can unlock new sources of value, drive innovation, and shape the future of urban environments for generations to come. As we navigate the complexities of a rapidly changing world, the future of Commercial Real Estate has never been more exciting or full of potential.

 

Harnessing Technology and AI for Sustainable Commercial Real Estate (CRE) Practices

In an era defined by climate change, resource scarcity, and social responsibility, the integration of Environmental, Social, and Governance (ESG) principles has become increasingly imperative across all sectors of the economy. Within the realm of Commercial Real Estate (CRE), the adoption of sustainable practices also presents compelling financial opportunities and risk mitigation strategies. In this blog, we explore the role of technology and Artificial Intelligence (AI) in advancing ESG objectives within the CRE industry.

 

Understanding ESG in CRE

ESG considerations in CRE encompass a broad spectrum of factors, including energy efficiency, carbon emissions, waste reduction, occupant health and well-being, community engagement, diversity, equity, and corporate governance. These considerations are not only relevant for new construction projects but also for existing buildings undergoing renovation or retrofitting efforts. By prioritizing ESG principles, CRE stakeholders can reduce operational costs, enhance asset value, attract tenants, and foster long-term sustainability.

 

Leveraging Technology for Sustainable Development

Technology and AI play a pivotal role in driving sustainability initiatives within the CRE sector. From building design and construction to operations and maintenance, technology offers innovative solutions to optimize resource efficiency, minimize environmental impact, and enhance occupant comfort and productivity. Let’s explore some key areas where technology and AI are transforming sustainable practices in CRE:

 

Building Design and Simulation: AI-powered design software and simulation tools enable architects and engineers to optimize building layouts, facades, and systems for energy efficiency, daylighting, and thermal comfort. By simulating various design scenarios and performance metrics, designers can identify opportunities to reduce energy consumption, minimize carbon emissions, and improve indoor air quality while maximizing natural light and ventilation.

 

Smart Building Automation: IoT sensors, smart meters, and building management systems (BMS) enable real-time monitoring and control of energy usage, HVAC systems, lighting, and water consumption. AI algorithms analyze data streams to identify patterns, anomalies, and optimization opportunities, allowing building operators to fine-tune performance, predict maintenance needs, and optimize resource allocation based on occupancy patterns, weather conditions, and utility tariffs.

 

Energy Management and Renewable Integration: AI-driven energy management platforms help CRE owners and operators track, analyze, and optimize energy usage across their portfolios. By integrating renewable energy sources such as solar panels, wind turbines, and geothermal systems, buildings can reduce reliance on fossil fuels, lower utility bills, and contribute to decarbonization efforts. AI algorithms optimize energy generation, storage, and distribution, ensuring seamless integration with grid systems and maximizing return on investment (ROI) for renewable energy assets.

 

Predictive Maintenance and Asset Management: AI-powered predictive maintenance solutions leverage machine learning algorithms to analyze historical data, sensor readings, and equipment performance metrics to anticipate equipment failures, optimize maintenance schedules, and extend asset lifecycles. By proactively addressing maintenance issues, CRE stakeholders can minimize downtime, reduce repair costs, and improve tenant satisfaction while maximizing operational efficiency and asset value.

 

Occupant Engagement and Wellness: Technology-enabled wellness platforms and occupant engagement apps empower building occupants to monitor and manage their environmental comfort, productivity, and well-being. From indoor air quality sensors and ergonomic workstations to personalized wellness programs and virtual fitness classes, these solutions enhance occupant satisfaction, retention, and productivity while promoting a culture of health and wellness within the built environment.

 

Overcoming Challenges and Embracing Opportunities

While the integration of technology and AI holds immense potential for advancing sustainability in CRE, it also presents unique challenges and considerations. Data privacy concerns, cybersecurity risks, interoperability issues, and upfront costs are among the key barriers to adoption that CRE stakeholders must navigate. Moreover, addressing systemic issues such as social equity, affordable housing, and community resilience requires holistic approaches that go beyond technological solutions alone.

 

However, despite these challenges, the momentum towards sustainable development in CRE continues to accelerate. Forward-thinking developers, investors, and occupiers recognize the inherent value of integrating ESG principles into their business models and investment strategies. Governments, regulatory bodies, and industry associations are also implementing policies, standards, and certifications to incentivize sustainable practices and foster market transformation.

 

Conclusion

In conclusion, technology and AI have emerged as powerful enablers of sustainable development within the CRE industry. By leveraging data-driven insights, automation, and predictive analytics, CRE stakeholders can optimize resource efficiency, enhance operational performance, and mitigate environmental risks while delivering superior experiences for occupants, investors, and communities. As we navigate the complexities of a rapidly changing world, the integration of ESG principles and technological innovation will be instrumental in shaping the future of commercial real estate.

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Commercial, Industrial Building Planning Highest In Over A Decade

Planning for commercial and industrial buildings reached 13-year and 14-year highs, respectively in the Dodge Momentum Index.

Throughout the year, the overall Momentum Index increased 23%, the strongest annual gain since 2005 despite the lingering risks of COVID-19 and low demand for some types of nonresidential buildings, said the Dodge Construction Network, which prepares the index.

“The signals provided by the Dodge Momentum Index continue to suggest that construction activity will improve in 2022—and, more importantly, that this growth will be more balanced than what was seen in 2021. However, the ever-present risks of the pandemic and tight labor force will work to counter these trends, leading to moderate growth over the new year,” DCN forecasted.

December, though, saw some backsliding.

The Index fell 3% in the last month of the year to 166.4 (2000=100), down from the revised November reading of 170.7 with commercial planning down 4%, and institutional planning slipping 1%.

In December, a total of 21 projects with a value of $100 million or more entered planning, according to DCN.

The firm said the leading commercial projects were the $300 million OKANA Resort in Oklahoma City, OK, and the $200 million Project Tarpon Amazon distribution center in Daytona Beach, FL with the leading institutional projects being the $250 million University of Michigan Detroit Center for Innovation in Detroit, MI, and a $150 million laboratory in Lexington, MA.

The December decline followed a falloff in November, the company’s research showed.

Total construction starts fell 14% in November to a seasonally adjusted annual rate of $867.8 billion.

The short-term outlook remains cloudy due to continued escalation in material prices and labor shortages, said Richard Branch, chief economist for Dodge Construction Network.

He added that while construction should see some reprieve in 2022, these challenges will restrain the industry’s ability to fully capitalize on both the large number of projects in planning and funding resulting from the infrastructure package. The result will be moderate growth in construction starts over the near-term, according to the report.

Nonbuilding and nonresidential building starts bore the brunt of November’s decline, falling 30% and 21%, respectively, after seeing sharp increases in October as three large projects broke ground. Residential starts gained a modest 3%. Without October’s large projects, total construction starts in November would have increased by 5%.”

How Will E-Commerce Continue to Impact CRE in 2020?

In today’s world, nearly every major industry is being impacted by e-commerce. One way or another, the online shopping revolution has instigated change for business.

When it comes to the commercial real estate arena, e-commerce plays a crucial role in shaping the results of the game. Whether it’s by influencing tenant demands, sparking new trends, or restructuring the physical shape of properties; no one can deny that e-commerce is now a part of commercial real estate.

Resultantly, e-commerce’s influence on CRE is set to remain strong into 2020 and beyond.

Let’s take a look at two of the biggest commercial sectors that are feeling the e-commerce heat this new year:

Retail Takes on a Global Perspective

Brick-and-mortar retail isn’t what it used to be. Online shopping and e-commerce are restructuring the entire physical retail module – and this is undoubtedly impacting the commercial real estate biz.

After surviving the so-called ‘retail apocalypse’ of 2019, physical shopping has transformed into something innovative, creative, and high in demand. CRE’s retail space requirements are changing since brands are adapting to the new era of shopping.

Let’s face it: shopping can be done anywhere when the Internet is involved. The best way to outdo the convenience and speed of online shopping is by offering consumers something they truly can’t deny – experience.

Retail brands do not necessarily need to have thousands of locations across the country anymore. Contrarily, most retailers are choosing to create amazing spaces in hot cities around the world.

For contemporary consumers, quality beats quantity. As shopping becomes more experiential and less about necessity; brands are cultivating exclusivity, legacy, and uniqueness.

Having a few fantastic and diverse retail spaces in popular markets is boosting business in big metros all over the world. Retail brands are striving to expand globally rather than on a town-by-town basis. It’s more strategic to set up grounds in bustling affluent global cities are brands strive to stay afloat in today’s globalized world.

Industrial

As e-commerce continues to expand its reach, there is an increasing demand being placed on warehouses and distribution centers. As shipping deadlines get shorter and available products continue to diversify, who do you think carries the direct load? It’s certainly not the Amazon’s of the world.

Instead, its CRE that takes on the responsibility and makes all of the e-commerce promises possible.

2020’s warehouse demand is expected to be through the roof as last-mile logistics become increasingly more intense. There need to be more distribution centers spread out around the globe to streamline the delivery process.

The shapes of warehouses are also changing. Pick-up and delivery demands are increasing  and industrial spaces need more parking lots and loading zones. These already massive centers need to get bigger, better, and more organized.

Technology and AI will play a big role in optimizing the contemporary warehouse scene.

CRE Pros: Prepare for What’s to Come

All in all, its obvious that CRE is being impacted by the ever-growing popularity of e-commerce. This digital marketplace is making waves in the commercial business, so you make sure that you and your business are prepared to ride it out.

What Levi’s New Retail Stores Mean for the Sector

 

Retail apocalypse, who? CRE’s retail sector is undoubtedly reinventing itself, but that doesn’t mean brick and mortar retail is going extinct. On the contrary, more and more brands are announcing big plans to open up physical store locations.

The latest is Levi’s, who plans to open hundreds of stores by the time 2019 comes to a close.

Let’s explore what this means to retail as a whole.

Why turn to physical retail?

If you’re listening to CRE retail news, you know that the value of brick and mortar stores is a hot debate. So why in the world world would Levi’s choose this as their next big move?

It’s all apart of the popular clothing brand’s strategy to reconfigure the way they’re doing business. Recently, their wholesale profits are on the decline as the department store concept is struggling to keep above water.

However, the company is thriving in other areas. Direct-to-consumer performance is up 7% as Levi’s remains a popular household brand for US patrons. Levi’s reports that their e-commerce sector is thriving and their sales at full-price stores are also strong.

Experimenting with small footprint stores

As the entire industry is struggling to find the solution to the issues plaguing contemporary retail, Levi’s might be on to something.

The company has plans for its 100 new stores. Levi’s is looking to test out the small footprint store and see how it competes with their other outlets. CEO Chip Bergh states:

“Growing our U.S. direct-to-consumer business allows us to move toward premiumizing the marketplace, and remains one of our important strategies to offset headwinds in the U.S. wholesale by continuing to reduce our concentration in that channel.”

By testing out the waters as with brand-centric storefronts, Levi’s is establishing themselves as an independent luxury clothier. Stepping away from discount stores and department stores, the company wants to see if consumers will be open to paying full price at a small Levi’s locations.

They are switching up their target audience from the discount shopper to the boutique browser, hoping to capitalize on the in-store experience that can only be achieved in physical retail.

How will this impact other areas of business?

After looking at the factors motivating Levi’s to open up physical locations, what about their online presence?

By opening up new stores that their consumers can visit in person, Levi’s is adding a whole new layer of consumer experience to their business. These stores will help boost brand awareness and can strengthen their online presence through engagements, events, and promotions.

Levi’s will also be able to jump on the BOPIS train, which has been boosting both physical and online sales for the past year. Giving consumers the option to integrate their online and in-person shopping experiences inevitably drives traffic to their sites and store locations. This convenience-based strategy benefits both platforms – it’s a double win.

Making Connections

Using Levi’s as a module to gauge the retail industry, we can see that today’s business is all about playing it smart. Ultimately, the companies who are actively responding to their data metrics and aligning their strategies with what consumers want are the ones who will survive retail’s changing tides.

What’s your take on today’s retail scene?

 

4 Things to Think About Before Your Office Lease Renews

Is it that time of year, again?

Office lease renewal periods are a great time to reconsider your current terms as it provides tenants with the opportunity to think about some important points. In any commercial deal, lease renewals should be handled with winning strategies.

If you’re ready to renew your office lease, make sure to consider these 4 points first:

Always Read Between the Lines

Tenants should never get too comfortable.  Carefully reviewing the exact terms of each lease will help office tenants avoid big problems down the line. Even if you’ve been in the same office space for years, don’t think you can skim through the paperwork at renewal time.

First things first, the most basic rule should be to get clear on the details. It’s a good idea to assume that each lease is completely different – helping you to pay closer attention.

Always look out for rent increases, coverage of operational costs, tax rates, and maintenance. Consider how these slight adjustments will impact the deal as a whole. If something seems unclear, don’t hesitate to request clarification from your landlord.

Re-structure Your Finances

Before resigning that lease, it’s a good idea to take a fresh look at your finances. To make a wise decision, tenants need to have a full understanding of how the lease will affect your business moving forward.

Creating a current financial wellness plan will enable tenants to assess both the benefits and drawbacks that come along with resigning an office lease. Consider the outcomes of remaining in the same place versus relocating to a new office to make sure it’s your business’s best move.

Explore Other Market Options

It’s never a bad idea to explore the current real estate market. Not only will this provide key insights into the deal, but it will also help improve your negotiation skills. It shows your current landlord that you’re serious about relocating.

Once you’ve seen what kinds of properties are currently available, price points for comparable properties, and commonly-featured amenities; your position as a tenant gets stronger.

Knowledge truly is power – especially when it comes to commercial real estate. Don’t neglect to perform a market analysis once the renewal period rolls around.

Negotiation is Everything

As state above, a tenant’s ability to negotiate with their landlords is essential during lease renewals. Strong negotiation skills are needed for office lease renewal strategies since they secure the tenant’s position.

When beginning to negotiate lease terms with your landlord, make sure you have a game-plan in mind. Inciting the conversation with key elements helps in building credibility and taking a dominant position in negotiations. One of the best ways that business owners can optimize their company’s financial position is by strategically navigating through the lease renewal period. Approaching office lease renewals with tact will help lower the risks of resigning, improve your company’s position as a tenant, and improving the contract terms.

When it’s time to resign, make sure you’re taking proactive steps to achieve your ideal lease terms.

6 Must-Read Books on Real Estate Investing

Investors, need to restock your CRE library? Whether you’re looking to get expert advice, learn something from the pros, or pick up a few new strategies; investors can’t go wrong with a great read.

Here’s a list of the 6 best books on real estate investing:

1. Mastering the Art of Commercial Real Estate: How to Successfully Build Wealth and Grow Passive Income from Your Rental Properties by Doug Marshall

In his popular book, Doug Marshall masterfully outlines the commercial investment process.

Marshall shows readers the ropes and even shares his six best tips on maintaining profitable assets. Reading this book will give you insight into when its best to move forward with a deal — and also when it’s a good idea to pass.

We love this book because it’s direct, straightforward, and incredibly insightful.

2. More than Cashflow: The Risks and Rewards of Profitable Real Estate Investing by Julie Broad

Don’t think that investment is all fun and games – it’s an industry that comes with its fair share of risks.

Julie Broad is reminding us all of the honest realities of commercial real estate investment and what it means to make it your full-time gig. Both novice and professional investors alike can gain a lot from Broad’s shared stories and advice.

We love how accessible and easy to digest the information is.

3. Long-Distance Real Estate Investing by David Greene

Remote investing poses a large challenge for commercial investors.

Dealing with assets in another state or country is a completely different ball game – but its ability to expand your portfolio can make it worth it. Greene is giving readers strategies and tips to navigate through long-distance deals and also pave the way for long term success.

We love how this book addresses a common pain point felt by commercial investors across the board.

4. Real Estate Investing Gone Bad by Phil Pustejovsky

If you’re wondering what not to do during an investment deal, check out Doug Marshall’s book. Real Estate Investing Gone Bad covers 21 true stories about when commercial property deals took a turn for the worst. By learning from others’ mistakes readers can avoid potential troubles and losses.

We love this book because it portrays real-life examples of the dark side of property investing.

5. The Millionaire Real Estate Investor by Gary Keller

Investors who are looking to maximize profits and establish high returns on your commercial investments will appreciate Gary Keller’s book.

Keller spent years compiling the stories of hundreds of property investors, and the results lie in The Millionaire Real Estate Investor. It’s a must read for anyone looking for a crash-course on commercial investments.

We love this book for its authenticity and pro-tips to optimize every transaction.

6. The ABCs of Real Estate Investing by Ken Mcelroy

Ken Mcelroy is taking all new investors under his wing in his popular book.

The ABCs provides a basic outline of what you can expect out of real estate investments and how you can set yourself up for success. Readers will get deal-boosting advice that helps to build a strong and stable portfolio.

We love how understandable yet sophisticated this read is.

Happy reading! Which real estate books are on your list?